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Ample Power Supply

Advance economic, sustainable and inclusive outcomes.

Create a Lasting Legacy for Greensboro.

The Steelhouse in East Greensboro will be the center of urban manufacturing and innovation. A one-of-a-kind ecosystem that spans 13 acres, housing small businesses and creating high paying jobs. The New Localism founder, Bruce Katz has deemed The Steelhouse a “transformative investment” that has the potential to “trigger profound ripple effects”.

For nearly 85 years, The Steelhouse was the primary fabrication plant and world headquarters for Carolina Steel. Carolina Steel took steel from Southern mills to bend and modify for use in factories and commercial buildings. They pivoted to highways and bridge systems due to the growing demand In the late 1950s. 

Iconic North Carolina buildings such as the Dean Dome and the Reynolds Building, a masterpiece of Art Deco design and detail, were fabricated at The Steelhouse. The Reynolds Building is well known for being a design inspiration for the much larger Empire State Building that was built in 1931 in New York City.

In addition to preserving and protecting the historic buildings and character of the thirteen-acre campus and serving as an incubator and supporter of entrepreneurs and small businesses, The Steelhouse will further the mission of The Nussbaum Center for Entrepreneurship to reduce small business failures in the City of Greensboro. 

The Steelhouse will be a vibrant community comprised of entrepreneurs, small businesses, artisans and Entrepreneur Support Organizations that will leave a lasting legacy on our city. Download Steelhouse Project packet.

Contact Us

Brooklyn Navy Yard, New Lab, Location: Brooklyn NY, Architect: Marvel Architects DAVID SUNDBERG/ESTO

Business is built here.


Percentage of MWBE Businesses in Residence


Verified Jobs Created By Our Businesses


Revenue Generated by Associates since 2012


Graduates Still in Operation

Resources and support you need when you need them.

Multiple Business Support Organizations in One Location

Suite 2306 – Nussbaum Center
Phone: (336) 333-5399

Provides confidential consulting to entrepreneurs and small business owners at no cost.

Suite 1209 – Nussbaum Center
Phone: (336) 334-4822 x62002

Supports businesses in recruiting military defense-related ventures to North Carolina.

Suite 3106 – Nussbaum Center
Phone: (336) 365-5282

Promotes and strengthens the economic growth and sustainability of local, independently-owned businesses.

Suite 2106 – Nussbaum Center
Phone: (336) 256-9300

Provides knowledge, education and other supportive resources that enable existing small and mid-sized businesses emerging entrepreneurs to innovate and succeed.

Suite 1201 – Nussbaum Center
Phone: (336) 334-4822 x62001

Offers one-on-one confidential business counseling plus workshops and seminars on a variety of business topics.

Suite 2121 – Nussbaum Center
Phone: (336) 256-9350

Piedmont Business Capital assists women and minority owned business with access to capital.